Disappointing behavior…

Dear efirstbank,

I must say that I switched to your bank after leaving Chase and Wells Fargo due to their unfortunate behavior regarding the average customer; there I was treated like a number.  I had anticipated that I would not have that experience with 1st Bank because you are a Colorado company.

Unfortunately, I was wrong.

I’m deeply disappointed by your "Free Checking" campaign – in my experience, your checking account is anything but free.  I’ve been charged for neglecting to use your bill pay service and charged for my debit card (seriously?  Didn’t that policy end around 1996?).

This is frustrating to a customer like me.  I am a public school teacher, and those little charges of $5 and $10 amount to a lot.  That is money I could be spending in my classroom, on my students, on children, and you are taking it away from me.

My experience with your bank has been disappointing and sad.  I will not recommend your services to anyone and I will be switching to a teacher-supportive credit union as soon as possible.  I also want to express how unfair and misleading your "Free" checking campaign is.  No part of your checking service is free.

I hope that you consider the repercussions of your marketing and customer service, particularly in the case of the average customer.

Beverly Warner
Brighton, CO

PS: Deleting my complaint from your Facebook timeline was super classy.  Very nice.

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